Buy A Book, Win A Prize

Posted: June 8, 2012 in Creativity, Marketing, Novel, Publishing, Uncategorized
Tags: , , , , , , ,

Read a story today about the author of Ready Player One, Arthur Cline, is giving a prize away for any reader who can find a clue in his novel, then successfully navigate three challenges in an online video game at a specific web address. The contest sounds kind of cool. Much more skill based than say Willy Wonka’s Chocolate Factory. All you had to do to win that one was be either seriously lucky or a glutton. Cline’s contest involves some detective work to find the “Easter Egg” as he calls it, then be pretty decent at gaming.

Most authors give out copies of books and other low cost swag for a contest. But not Cline. He’s giving away a DeLorean. That’s right, an honest to god DeLorean he picked up on eBay. So you’re probably wondering if there’s a catch. How can this be? Find a hint, win a video game and get a car? The only catch I can see is that if you win, you’ve got a DeLorean. Not the most high performance car ever built — not even in its time. But at low speeds you could cruise downtown and I imagine, once parked, you’ll gather a crowd.

I appreciate Cline’s marketing initiative on this one. Every gamer into his book will want a piece of this action. USA Today, and I’m sure other news outlets, picked up the story. And people like me have just written blogs about it. My gull wing door tips in your direction Mr. Cline. Now that he’s raised the bar, I guess I’ll have to start buying cool stuff to give away as prizes.

What’s the best author contest you’ve ever seen? And if you received a prize from an author, what would you want it to be?

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